“We are delighted our brochure has won the Gold Award, having decided to differentiate ourselves by moving on from a booklet-style design,” says Cyril Drouet, Technical Innovation Director, of Shanghai-based Metsä Board Packaging Services. “The never-ending box symbolizes endless love or happiness as the recipient works their way through the different panes and comes back to the beginning. This made a perfect metaphor for our paperboards’ life cycle from planting trees, to making board, then packaging and finally to recycling.

“We brought the concept to life by creating interlocking boxes instead of flat paper, and used the last box in the cycle as a container for a business card or USB stick,” says Cyril Drouet. “Finally, a retail-type sleeve was added, providing a key to the complex structural design and also demonstrating the print capabilities of both front and reverse sides of Carta Elega, 290 gsm, our board used for the box.”

Now in its 25th year, the Hong Kong Print Awards are run by the Graphic Arts Association of Hong Kong and are open to designers, printers, publishers and related industries.